D8- Knowledge Push versus Knowledge Pull

Examples of enterprises/tools that “push” knowledge or information outward:

• Libraries
• Traditional media: TV, radio, magazines, newspapers
• Portals
• Knowledge centers
• Most Internet websites
• Databanks, knowledge repositories, knowledge banks
• Advertisements
• Blog posts and story telling

Examples of enterprises/tools that “pull” knowledge or information inward:

• Enterprises that offer research assistance services
• Customized news alerts
• Help desks
• Search engines, especially those that are customized or federated over a specialized set of URLs or a particular type of networks/communities of interest.
• RSS and Atom feeds

Examples of enterprises/tools that enable matching/connection between users and suppliers of knowledge/information:

• e-Commerce networks, clearinghouses
• Enterprises that enable trading, e.g. eBay
• Professional networks with query-answer functionalities e.g. Solutions Exchange, LinkedIn
• Directories
• Knowledge repositories set up and used by specialized interest or academic groups
• Taxonomies and CMS functionalities such as tags, keywords and categories

Note that solely “knowledge push” approaches are knowledge owner/supplier driven and tend to be expensive (see previous post on “D7- Supply-driven KM versus Demand-driven KM”). “Knowledge pull” approaches are user-driven and generally more cost-effective because the effort expended by the knowledge supplier is only that which is needed to fulfill each user’s specific needs.

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Tags: demand-driven KM, knowledge management, knowledge pull, knowledge push, supply-driven KM