A few years ago, CCLFI was helping in the KM training of the secretariat staff of the Davao City Chamber of Commerce and Industries. In one of the meetings I sat beside the Chairman of the Board. He was scheduled to give a talk during the closing ceremony to mark the formal end of the KM training project. He asked me what KM is all about and I explained it to him as simply as I can. I promised to send him on the next day a one-sentence definition.
During the subsequent training session, I explained to the secretariat staff what transpired between me and their Chairman. I asked them: can we formulate together the one-sentence definition and decide to adopt it for common use by the secretariat staff?
The result is the “KM Elevator Pitch” below. We called it an “elevator pitch” because you can quickly recite it to anyone inquiring about KM while you both ride an elevator. It must be so short but meaty that you have “pitched the ball” (delivered your message) by the time you emerge from the elevator.
Once formally adopted, the KM Elevator Pitch can also serve as the standard KM definition that everyone in the organization must understand and memorize, and be ready to recite to anyone asking what KM is all about.
Note that the sample KM Elevator Pitch below:
- Covers all three types of intellectual capital;
- Includes two basic action words or verbs: “source” and “deploy”;
- States the purpose and benefit of KM.
Below is what I sent the Chairman of the Board on the next day.
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