A Value Driver behind Relationship Capital

My last blog post was about bridging leaders.

A town mayor who is a bridging leader is better able to bring various conflicted social groups in his town to talk and decide together. Why?

Some communities of practice (CoP) prosper and grow, but others do not. Why?

Early this year, Facebook backed off when millions of its users opposed its proposed new Terms of Service. Why?

The purchase order has not yet been received, but an urgent phone call from the president of a company to another fellow Rotarian president of the supplier company is enough for the latter to give instructions to his people to ship the goods immediately. Why?

A customer buys from Amazon.com and discloses her credit card number to the company. Why?

The technical qualifications of two competing consultants were practically equal, so the client chose the consultant they had worked with before. Why?

An ugly rumor sent the stock price of a company down 15% in one day, yet its tangible assets today are basically the same as yesterday’s. Why?

The answer is TRUST. Trust is a fundamental value driver behind all forms of relationship capital. Relationship capital and trust are both intangible yet they produce tangible benefits and outcomes.

Trust underlies the worst fears and threats to our planetary society. Trust underlies the efficient operation — or the threat of collapse — of the global knowledge economy. Trust is so important that we NEED to develop a new science and technology to understand and manage it. Our daunting global problems belie humankind’s ignorance of how to effectively work with this important factor.

The Philippines is a nation threatened by many societal divides: ethnic/upland-vs.-mainstream/lowland, Christian-vs.-Muslim, rich-vs.-poor, communist-vs.-free market, insurgents-vs.-government, Manila-vs.-provinces, etc. At the same time personal relationships are important to the common Filipino. These are some reasons why bridging societal divides and bridging leadership are active and growing development discourses in the Philippines. That is also why scientific research on relationships and social capital is also well-developed here.

The late Filipino psychologist Dr. Virgilio Enriquez developed an ordinal scale of Filipino social interaction, which of course is based on increasing (or deeper) levels of trust:


We really do need to develop a new science and technology of TRUST. What is your opinion on this?

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8 Responses to “A Value Driver behind Relationship Capital”

  1. Alex Todd Says:

    Apin, I share your dream for a new management discipline/competency. I call it Trust Enablement. Thanks for this blog posting. I have shared through my online social networks.

  2. apintalisayon Says:

    I went to your website Alex, and I am so glad to learn that people like you have started to develop this new management discipline. I am now going over your webpage on TrustEnablement.

    Covey’s son recently wrote a book on “Speed of Trust.” How similar or different is your approach?

  3. Alex Todd Says:

    Thank you for your interest. My approach is quite different from Stephen M.R. Covey’s. Without getting into details, since a picture is worth a thousand words, check out slide #20 at http://trustenablement.com/local/Building_Trust_in_a_Law_Firm.pdf.

    I’d be pleased to elaborate.

  4. apintalisayon Says:

    Thank you Alex. That was very quick.

    After a quick browse, it looks like I will need time to absorb and understand your slides before I can ask any question (and it’s nearly midnight where I am and I am sleepy!).


  5. apintalisayon Says:

    Alex, I added a bullet point on TrustEnablement (with link to your website) in my blog post entitled “Tools for Managing Relationship Capital.”

  6. charlesgreen Says:


    Congratulations on having this post selected for inclusion in the April Carnival of Trust.
    You can see it at http://www.egyii.com/blog/2009/04/06/the-april-2009-carnival-of-trust/

    The Carnival of Trust is a carefully selected list of the Top Ten blogposts for the past month having to with the general subject of trust. This month it was hosted by James Irvine and Trip Allen at Egyii, in Singapore. http://www.egyii.com/index.html

    The Carnival is one of the harder to get onto (only ten selections per month) and higher quality. This month, in particular—thanks in part to your post’s inclusion—the Carnival of Trust was singled out by a Carnival Overview site, saying “This is what a very well done blog carnival is like in terms of content!” See it at

    The Carnival of Trust is my brainchild, started two years ago to showcase good writing on the subject of trust: trust in business, society, and personal life. More at http://trustedadvisor.com/trustmatters.carnivalofTrust/

    But that’s enough about the carnival. I just wanted to thank you for writing a fine piece of work, and congratulate you for inclusion in this month’s selections.

    Charles H. Green
    Founder and CEO
    Trusted Advisor Associates

  7. apintalisayon Says:

    Thanks for the appreciation, Charles.

    Trust is only the bridge; the destination is universal love – what many have stopped admitting and naming because they regard it as too mushy, touchy-feely, etc.

    The Beatles are correct: All we need is love.

    Don’t you think so?

  8. Jacob Bradley Says:

    Nice blog, keep up the good work and thank you for sharing. 🙂

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